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Class notes Mass Media Consumer Behaviour : The Indian Context - Consumer decision making process
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Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar).



Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.
Class notes
Class notes Mass Media Consumer Behaviour : The Indian Context - Consumer decision making process
Last document update:
ago
Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar). 
 
Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.
$5.49
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$6.50 for your textbook summary multiplied by 100 fellow students... Do the math: that's a lot of money! Don't be a thief of your own wallet and start uploading yours now. Discover all about earning on Stuvia
$6.50 for your textbook summary multiplied by 100 fellow students... Do the math: that's a lot of money! Don't be a thief of your own wallet and start uploading yours now. Discover all about earning on Stuvia